Privacy Policy

1. Introduction

GSM (GSM Group) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage our services.

This policy complies with the Protection of Personal Information Act (POPIA) of South Africa and other applicable data protection regulations.

By using our services or website, you consent to the data practices described in this policy.

2. Information We Collect

2.1 Information You Provide

We collect information that you voluntarily provide to us, including:

• Contact Information: Name, email address, phone number, company name, and mailing address
• Business Information: Company details, campaign requirements, advertising goals, and budget information
• Communication Data: Content of emails, messages, and other communications with us
• Campaign Content: Advertising materials, creative assets, and brand guidelines provided for campaigns
• Payment Information: Billing details and payment information (processed securely through third-party payment processors)

2.2 Automatically Collected Information

When you visit our website, we may automatically collect:

• Device Information: IP address, browser type, operating system, and device identifiers
• Usage Data: Pages visited, time spent on pages, click data, and referral sources
• Location Data: General geographic location based on IP address
• Cookies and Tracking Technologies: Data collected through cookies and similar technologies (see Section 7)

2.3 Third-Party Information

We may receive information about you from third-party sources, such as business partners, marketing partners, and publicly available sources.

3. How We Use Your Information

3.1 Service Delivery

We use your information to:

• Provide, operate, and maintain our advertising services
• Process and fulfill campaign requests
• Communicate with you about services, campaigns, and updates
• Provide customer support and respond to inquiries
• Process payments and manage billing

3.2 Business Operations

We use your information to:

• Analyze and improve our services and website
• Develop new products and services
• Conduct research and analytics
• Detect, prevent, and address technical issues and fraud
• Comply with legal obligations and enforce our terms

3.3 Marketing and Communications

With your consent, we may use your information to:

• Send promotional materials and marketing communications
• Provide information about new services and offers
• Conduct surveys and gather feedback
• Send newsletters and industry insights

You can opt-out of marketing communications at any time using the unsubscribe link in our emails or by contacting us directly.

4. Information Sharing and Disclosure

4.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, including:

• Payment processors and financial institutions
• Printing and production partners
• Distribution and installation partners
• IT service providers and hosting services
• Marketing and analytics providers

These service providers are contractually obligated to protect your information and use it only for specified purposes.

4.2 Business Partners

We may share information with business partners involved in campaign delivery, such as pizzeria partners or sanitation service providers, to the extent necessary for campaign execution.

4.3 Legal Obligations

We may disclose your information if required to do so by law or in response to:

• Court orders or legal processes
• Law enforcement requests
• Protection of our rights, property, or safety
• Prevention of fraud or illegal activities

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections.

4.5 Consent-Based Sharing

We may share your information with third parties when you have given us explicit consent to do so.

5. Data Security

5.1 Security Measures

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of data in transit and at rest
• Secure server infrastructure and access controls
• Regular security assessments and updates
• Employee training on data protection
• Restricted access to personal information on a need-to-know basis

5.2 Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy, or as required by law. When information is no longer needed, we securely delete or anonymize it.

5.3 No Guarantee

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Your Privacy Rights

Under POPIA and applicable data protection laws, you have the following rights:

6.1 Right to Access

You have the right to request access to the personal information we hold about you.

6.2 Right to Correction

You have the right to request correction of inaccurate or incomplete personal information.

6.3 Right to Deletion

You have the right to request deletion of your personal information, subject to legal retention requirements.

6.4 Right to Object

You have the right to object to the processing of your personal information for direct marketing purposes.

6.5 Right to Restriction

You have the right to request restriction of processing in certain circumstances.

6.6 Right to Data Portability

You have the right to receive your personal information in a structured, commonly used format.

6.7 Right to Withdraw Consent

Where processing is based on consent, you have the right to withdraw consent at any time.

6.8 Exercising Your Rights

To exercise any of these rights, please contact us using the information provided in Section 10. We will respond to your request within 30 days.

7. Cookies and Tracking Technologies

7.1 What Are Cookies

Cookies are small text files stored on your device when you visit our website. We use cookies and similar tracking technologies to enhance your experience.

7.2 Types of Cookies We Use

• Essential Cookies: Required for the website to function properly
• Analytics Cookies: Help us understand how visitors use our website
• Marketing Cookies: Used to deliver relevant advertisements and track campaign performance
• Preference Cookies: Remember your settings and preferences

7.3 Managing Cookies

Most web browsers allow you to control cookies through their settings. You can choose to block or delete cookies, but this may impact website functionality.

7.4 Third-Party Cookies

We may use third-party services like Google Analytics that place their own cookies. These third parties have their own privacy policies.

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete that information.

If you believe we have collected information from a child, please contact us immediately.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons.

When we make changes, we will:

• Update the "Last Updated" date at the top of this policy
• Notify you of material changes via email or website notice
• Obtain your consent where required by law

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Information Regulator (South Africa)

If you are not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with the Information Regulator: