Innovative advertising platforms that reach audiences where traditional media can't
GSM (GSM Group) is a BEE compliant advertising agency that specializes in creating unconventional advertising platforms that deliver real results.
We've partnered with numerous JSE Top 40 companies and public sector organizations, transforming everyday touchpoints into powerful communication channels that increase market share and drive engagement.
Our approach is simple: Meet your audience where they are, with messages that matter, in moments that count.
We create advertising platforms in unexpected places, turning ordinary moments into marketing opportunities.
Full-service campaigns from creative concept through to final execution and measurement.
Over two decades of delivering successful campaigns for South Africa's leading brands.
Stand out from the noise. Reach audiences in meaningful, memorable ways.
Your message reaches people during natural pause moments, ensuring higher attention and retention rates.
Connect with specific communities and demographics through strategically placed advertising platforms.
Alternative advertising delivers exceptional ROI compared to traditional media channels.
Create positive social impact while building your brand through socially responsible advertising.
Repeated exposure in daily-use environments reinforces your message and builds brand recall.
Surprise and delight audiences with advertising in unexpected places, creating lasting impressions.
Two powerful advertising platforms, each designed to reach your audience in unique and impactful ways.
Community-Centered Impact
Transform sanitation stations into powerful communication platforms within township communities. Messages that promote health, dignity, education, and empowerment.
Direct-to-Consumer Advertising
Turn every pizza box into a direct advertising opportunity. Food-grade labels that make your brand the first thing customers see when they open their meal.
Let's create campaigns that connect with your audience in meaningful, memorable ways.